With the changing seasons come new runway fashions, and once the stilettos hit the catwalks its out with the old and in with the new. As we say goodbye to last year’s trends we often forget about where all the unsold clothing ends up.
Known as “deadstock,” any unsold, never worn or remnant scraps typically wind up in stockpiles of forgotten materials. From small pieces to yards of fabric, these deadstock stockpiles have proven to be a rediscovered resource more than worthy of earning a second life.
According the U.S. EPA Office of Solid Waste, Americans throw away more than 68 pounds of clothing and textiles per person a year. Such tossed items account for about four percent of the municipal solid waste stream. Helping to reduce waste, it’s encouraged to find news ways to revive deadstock materials.
Finding new alternatives to keeping fabrics, clothing and other items out the landfill will slowdown consumption rates. Likewise, rediscovering new fashion opportunities from old materials will create a statement piece with a story. Empowered by such a moving a sustainable alternative, many of our items here at Hearts are inspired by the use of deadstock materials.
As we at Hearts continue to find new ways to refashion such materials and items, we encourage you to use your creativity and find new possibilities for old, “out of season” items too!